The 8 Best Marketing Podcasts To Try In 2022

If you haven't searched for "marketing podcasts" on Spotify lately (who even are you?), I'll fill you in: there are over 1,000 results. The weird and wonderful web ensures you can find a podcast in any niche you'd like, but there are only so many hours in a day to tune in read more

Hybrid, Virtual, and In-Person - What is the Best Way to Host Your Event?

Despite changes in the way we work and collaborate in recent years, events continue to be a valuable marketing and networking endeavor for businesses of all sizes. Today, technology provides you the flexibility to host events online or in person.

So, which option is right for you? This blog will go over some advantages and disadvantages of in-person, virtual, and hybrid events.

In-Person Events

Many people still enjoy getting together in an event venue to meet others. There is no denying that face-to-face interactions create a more memorable experience. You can read body language, shake hands, and interact with people more personally.

The human factor is a big draw. But the downsides are the costs and limited reach. Renting a venue, managing vendors, and lining up services can be a massive financial commitment. Furthermore, geographic limitations can prevent some from attending.

Online Virtual Events

Online events rose to popularity during the pandemic and continue to be a viable option for businesses. Because everything is digital, there's no need to rent out physical space or work with numerous vendors. It's more contained and easier to manage.

Best of all, these events are flexible, cost-effective, and accessible. Attendees can tune in from anywhere, opening things up to those who wouldn't usually visit a live venue. Virtual events are also quick, allowing you to get information out quickly.

Despite all of those perks, the downside to an all-virtual event is the lack of connection. Many find virtual get-togethers less personal without face-to-face interaction.

Hybrid Events

With hybrid event tools, you can combine the best aspects of in-person and virtual get-togethers. Here, you'll throw a local event for people to interact and collaborate. However, those who cannot attend in person come in virtually. It's the epitome of event flexibility.

Costs are lower, and you have a far broader reach than standard physical events. Like all-virtual events, attendance is accessible regardless of where potential participants live. As long as they have an Internet connection, they can enjoy presentations and opportunities to interact with others all the same.

Events That Anyone can Attend

If you want to throw an impactful event that reaches people worldwide, hybrid events are the way to go. Hybrid event tools make it easy to manage all the finer details and give all your attendees the chance to obtain the experience they want.

Read a similar article about digital workshop solution here at this page.