How To Collect The Right Information For Your Creative Briefs

Working for an in-house design team means that your colleagues will assume you have all the context you need to create your designs. You all work for the same company, so you all know all the things, right? Not so much read more

How to Establish a Budget for Your Next Event

Events can cost a considerable amount of money. This was particularly true when most events were held in-person. Now that many events are held virtually or in a hybrid form, the cost of having them has significantly decreased. However, you still have to factor in different aspects of your event to determine your cost and budget.

Keep in Mind Your ROI

You need to consider your ROI before you dive into your budget. If your event does well or if you’ve had events do well in the past, you should allot yourself a greater amount for your events in the future.

Decide on Your KPI and Goals

Before you jump in with deciding what you’ll be doing at your event, you'll need to consider your key performance indicators (KPI) and your goals. For your event, you should narrow these down to a main KPI or goal.

Key Expenses

Labor costs, technology, speakers, advertising, reporting, thank you gifts and other costs can make up your key expenses. You need to keep your key expenses in alignment with your goal and event type to get the best return on your investment and avoid unnecessary.

Create a Contingency Budget

Realize that even the best plans can be thrown off course at times. For this reason, you will need to think of a contingency budget in case the unexpected happens. It could be for a technical issue or otherwise when you have to change direction during your event.

Share Your Budget With Stakeholders

You need to make sure stakeholders are on the same page with your event budgeting, so you’ll need to present your event budget in the clearest and most straightforward way possible.

Get Help Where You Need It

It can be easy to get lost with any of the above steps. This is particularly true when thinking of a contingency budget and sharing your results with stakeholders to get everyone on-board with your budget (to stay in alignment with your event goal). Getting help with event budgeting will connect you with the right tools and expertise necessary to create a successful event.

Read a similar article about online webinar platform here at this page.

The 6 Best Pomodoro Timer Apps In 2021

The Pomodoro Technique is a productivity system that stops you from procrastinating or getting distracted, so you can focus on getting stuff done. The idea is simple: set a timer for 25 minutes, work until it runs out, then take a 5-minute break—and repeat the process three more times. After that, take a 15- to 30-minute break. That's one full Pomodoro cycle read more

Hosting Tips for Zoom Events

If you’ve ever wanted to manage a Zoom summit, you might be wondering what the best way to go about it would be. Zoom events are great ways to drive engagement between your organization and your audience, but a mismanaged Zoom event can quickly turn sour and frustrate your viewers.

Check out these tips for when you want to host and manage a Zoom summit.

Choose a Format

First things first, you’ll want to choose the format for your Zoom event. The typical choices are between a webinar or a meeting. A webinar is where your audience listens and pays attention to what’s being said, whereas a meeting allows them to actually participate. Choose whichever will work best for the type of event you want to host.

Make Sure Everything Goes Right

The worst feeling when you’re trying to manage a Zoom summit is when things go wrong. But armed with these tips, you can give yourself the best chance of nothing going off the rails.

• Use Good Audio Equipment: There’s nothing more distracting than a quiet or muffled Zoom event. Make sure you provide your main speakers with quality mics and test them beforehand to ensure you have good audio.
• Use a Wired Connection: A wired connection will help prevent any issues with the Internet and make sure your video works perfectly throughout the event.
• Choose a Good Location: Choose a location that won’t be loud. Make sure your speakers are in the environment they need so they’re not getting interrupted or drowned out by noise.
• Engage the Audience: Make sure that you’re engaging the audience no matter what format you choose. Do question-and-answer sessions, put up polls throughout the meeting, send out surveys, enable chats and anything else you think will engage your audience and help them connect more to the event.
• Be Clear With Scheduling: When you send out your invites, make sure you’re clear what will be on the schedule, what time things will start, how long the event is expected to last and whatever else your audience needs to know. Be sure you stick to the schedule so that you’re not wasting anyone’s time.

Use the Right Tools to Manage a Zoom Summit

If you really want to make the most of your next Zoom event, there are tools out there that can help. The right software can make things much easier the next time you want to manage a Zoom summit.

Read a similar article about hybrid event marketing here at this page.

Why the Event Industry Can No Longer Ignore Climate Change

The event industry has the opportunity and the responsibility to play a game-changing role in reducing carbon emissions. However, it cannot do so by returning to the profoundly unsustainable industry of the past; to succeed, it must change what it stands for read more

Choosing the Best Technology for Event Management

Event planners need to be masters of planning and detail. They’re responsible for making complex events go smoothly. That means intricate planning and management of schedules and event layouts. Human beings are unpredictable, and an event planner needs to make sure that situations involving large numbers of people unfold according to plan.

It’s a challenging job, and that’s why event planners turn to event management technology to help them out. Specialized software can help with event design, marketing, ticketing, guest registration, and more. Studies show that event management technology improves, on average, productivity by 27%, attendance by 20%, and profits by 20-30%.

Of course, the price of the technology is a business cost. But you can choose software that fits your budget. Some makers even offer some functions for free!

The right software for you depends on your needs and budget. Here are a few of the most prominent programs:

Social Tables offers help with event diagramming, venue sourcing, registration, and guest management. You can use their event planning tools for free to create scaled venue and guest diagrams.

Event Mobi is a tool for communicating with guests. It offers private chats, polling, and even gamification features. Event Mobi offers a free 14-day trial.

Attendify is a mobile app that offers online registration and event agenda tools. It also has a tool allowing you to link to the social media pages of your guests. Pricing is scaled to event size.

Gather is designed for venues to streamline their booking processes. It’s noted for its clean interface and email integration.

Tripleseat is also designed with venues in mind. It’s designed to facilitate sales as well as event planning, with detailed statistical breakdowns of event data.

Caterease facilitates communication between event planners and caterers. It has specialized tools to help create attractive menus for event meals along with corresponding ingredient lists and food prep instructions for the caterer.

Fonteva is a subscription service with a single annual fee, which makes it a good choice for businesses that handle a lot of events. It allows the event planner to create a microsite for the event.

There are many more possibilities out there. Shop carefully and choose the right technology for your company’s needs.

Click here for more information on hybrid event marketing.